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History
by ธัญญา สุธรรมปวง - Tuesday, 15 November 2005, 10:12 AM
 

KFC History

It's amazing how time passes. It seems like only yesterday that we opened our first restaurant. Today, everyone is very much part of our lives. And that was 25 years ago.

KFC began with Colonel Harland Sanders. He discovered his penchant for cooking when he was only 9 years old. Through the years he grew up to become a personage the world knows as Colonel Sanders, founder of KFC.

He reached celebrity status in 1952, when he decided to franchise his famous Kentucky Fried Chicken recipe blend of 11 special herbs and spices to the rest of America. By the early '70's, that special recipe reached Malaysia.

Today, KFC Malaysia still serves up "finger lickin' good", succulent pieces of whole chicken. The flavourful blend of 11 herbs and spices gives KFC's delicious aroma. And the chicken's natural juices are sealed-in leaving a special mouth watering taste that cannot be replaced. Now, KFC is still the only fast-food restaurant to have

preserved a tradition of giving customers great tasting chicken with a selection of home-styled side dishes and desserts to make a wholesome, complete, satisfying meal that's worth waiting for.

KFC in Malaysia
1973 was a special year for KFC because the first KFC Restaurant opened on Jalan Tuanku Abdul Rahman. As if 1998, there are 250 KFC Restaurants and still counting. Today, great tasting chicken has become synonymous with KFC; and has been enjoyed by Malaysians ever since. In fact, KFC Malaysia has developed a distinctive Malaysian personality of its own.
KFC History

Specially for Malaysians
Because we are an establishment that is run by Malaysians and managed by Malaysians, we took it upon ourselves to create a selection of food that would make Malaysia proud on the international scene. Kentucky Nuggets, for example, was conceived in Malaysia and then found its way to KFC worldwide. Today, Kentucky Nuggets is one of KFC's successes. Similarly, our DeliBurger is entirely made in Malaysia. Every part of it, from the chicken patty to the delicious tangy sauce to the bun, is locally made.

Meals on Wheels was also developed in Malaysia. It was created for the purpose of bringing great tasting chicken to places where a KFC Restaurant might not be available. So, any office or any factory can hold functions at any time.

All our achievements add to our Malaysian identity. But it has only been possible because you invited us to share your lives.

Just for Kids
Then we wanted something really special for our younger customers because they are integral part of our lives. So, the KFC Kids' Fun Club was developed exclusively for kids. Even Superchook, KFC"s mascot, takes an active interest in all the KFC Kids' Fun Club activities.
After 25 years, Superchook has also managed to win over the hearts of many children with his lovable personality.

More recently, Chicky, Superchook's best friend was introduced to Malaysia. Together they are on a mission to give more pleasure and more fun to all children. Furthermore we also sponsored a television programme just for kids. The programme "What's up, Doc" is on every Sunday morning and has been going strong for 5 years. And it's gratifying to know that kids all over Malaysia have responded to it with great enthusiasm.

We sincerely hope that our contributions will be able to give every child something they can look forward to as a treat every weekend or on any special occasion. Truly, we are glad that they will have great memories of their growing up years.

KFC History

KFC does Malaysia proud
In 1991, KFC Malaysia won the Marketing Excellence Award for the Asia Pacific region. In the same year, KFC was also presented with the Harland D. Sanders Operator of the year award by Pepsico Restaurants International. Then in 1997, KFC won the Grand Prize in the 1997 International Potato Championships organized by the United States Potato Board. KFC Malaysia received the 'Best Specialty' prize for being most creative in marketing our potato products.

Something for Malaysians
And to show our appreciation for Malaysian support for making us a market leader; all of us here at KFC Malaysia wanted to give something back to the community. So, Projek Penyayang KFC was developed to give food to 62 homes every quarter. This in turn, was followed by Tabung Penyayang KFC, a charitable fund, whose sole purpose was to help

orphanages in Malaysia. And this year, 10 sen from every KFC Kids' Fun Meal sold will be donated to Tabung Penyayang KFC as part of our 25th Anniversary Celebrations.

3 KFC Restaurants run by speech and hearing-impaired staff was established to serve physically challenged individuals. These 3 restaurants are designed to give speech and hearing impaired Malaysians a sense of confidence and self-esteem. They serve to dispel the myth that a disability bars a person from leading a normal life.

Currently, we are still conducting other programmes for Malaysian charities. And we will continue to extend a corporate helping hand whenever and wherever we can.

Thank You, Malaysia...
Ultimately, KFC Malaysia has a lot to thank Malaysians for. Especially their support through the years.

Hence, our new Anniversary Logo and product packaging: 25 Years Together, Me & KFC. You made it possible